In a time where anyone can make the same product for the same price, CX is the last battleground for differentiation
HOW WE CAN HELP
CX Full Story
Customer experience can be measured at various touchpoints in their respective journeys with your organization, however, these metrics don't show the cumulative experience. Organizations are often puzzled by their seemingly high touch-point results that don't convert to an overall increase in loyalty, advocacy and spend. This is because each experience that is anything less than perfect, accumulates towards an overall lower impression and some carry more weight than others. The Chorus Tree team can review and improve the Full Story as well as help you to understand which touch-points carry the most weight in the minds of your customers. This may include Journey Mapping with a deep analysis of each stage and the overall journey.
Organizations are often filled with talented people who spend a great deal of effort focusing on the customer. Yet the needle on the overall experience doesn't seem to move. It could be unseen silos or an opportunity for more rigour in CX project prioritization (see VoC Proficiency). It could be organization design as a whole, team goals, organizational vision, untapped talent and more. Chorus Tree's team can take a holistic look at your entire CX Ecosystem, make recommendations and/or execute a change plan to help you drive optimal results throughout the CX Ecosystem
CX Frontline Review
Frontline touch-points are typically some of the heavier weighted interactions impacting the overall CX. Sometimes, they are the cause of a CX issue and sometimes they are your bet defence to save a poor CX experience. Chorus Tree can help you assess your Frontline interactions whether they be your retail team, your sales team, your customer service team or any other human interaction you may have with your customer. We not only will provide you with a detailed review outlining all your opportunities but can work with you to devise a comprehensive plan to improve your Frontline touch-points.
Voice of the Customer Proficiency is part of the CX Ecosystem service but can also be conducted on it's own. What is VoC Proficiency? It's a means of measuring how well an organization listens to and then acts on what customers are saying. Chorus Tree can help to review how various sources, quantitative and qualitative are being leveraged, consolidated and analyzed as well as how well your organization integrates that learning into your ecosystem.
CONTACT CENTRES ARE OUR HEART
And should be the heart of your organization. They touch your customers in the most influential way and are the keepers of real-time VoC sentiment.
Contact Centre HEARTCheck
Most consulting companies will audit your centre's operational proficiency only. Chorus Tree's HEARTCheck does that and so much more. We measure your centre's heart. Meaning, our assessment will include both a full diagnostic of your operational proficiency as well as measure things like alignment to your brand and vision, leadership credibility and effectiveness, frontline empathy and empowerment and much much more. In an age where top performing "operations" as measured against best practice but are still delivering lacklustre CX and EX as is evidenced by customer and employee loyalty and advocacy. To do better and grow a leading gap between you and your competitors, you need to dig deeper into how your contact centre is run culturally.
Contact Centre Design
Chorus Tree has vast experience leading, auditing, consulting, designing and building some of the best contact centre's in the world. When you know you want to take your organization's contact centres to the next level but are unsure how OR as a follow up to a HEARTCheck, the Chorus Tree team can help design the contact centre you need either from scratch or inclusive of a change management plan to get you from where you are now to where you want to be.
Contact Centre Customer Experience by Design
Let's face it, it's hard to recall a time where we called a contact centre and had an incredible experience. In fact, many people cite their best experiences with contact centres as one where they were transferred to a leader or a second agent or another level and that person was able to solve all their needs. You shouldn't have to be transferred/escelated for good service should you? Customer Experience by Design is a complete design of your ideal customer interaction and outcome. This includes a full review of your customer contacts (phone, email, chat, SMS, social, etc) as well as the tools you use to deliver measure those interactions (e.g. call flows, scripts, quality monitoring forms, training, etc). The Chorus Tree team will identify the gaps and help you execute a plan to roll out the new design that will not only boost your customer satisfaction and NPS scores but has the inceridble side effect of boosting your employee engagement too through increased empowerment and job satisfaction.