About Us


We are not your typical consulting firm and our background is a key part of our value.

Who we are

At Chorus Tree, when we say we understand the critical interdependencies between employee and customer experiences, it's not just a nice line of copy.  We've lived it.  Time and time again.  Our team is comprised of a balance between expert award winning hands on practitioners, data and analytics experts and organizational psychology expertise.  As a result, we are uniquely equipped to help clients in a holistic way.


Chorus Tree was founded by Neal Dlin who has an over two decade long track record in strategic turn arounds, new design and launches for both customer and employee experiences.  Each engagement has had dramatic, measurable results. Most recently, Neal helped to launch Sonnet Insurance, Canada's first online digital direct P&C insurance company.  The launch of Sonnet has not only shaken the Canadian insurance landscape with countless innovation awards, it also has challenged some long established customer service practices and as a result, became an industry buster in customer and employee satisfaction. 

Our history

Chorus Tree first launched in 2008 as 3 Up 1 Down Consulting, with Spin Master Toys as our first client. In 2013 we rebranded as Centrifugal Voice, partnering with NueBridge and JD Power and assisting clients such as T-Mobile, Mercedes Benz Financial, Rogers, Alaskan Airlines and more. In 2015 we took a 3 year hiatus as founder, Neal Dlin, dedicated himself full time to the launch of Sonnet. Now, we are back and better than ever with a new name. Chorus Tree.


The meaning behind the name is simple. To create leading employee and customer experiences, you must tend to both the tactical and strategic, both the surface and the root of the issue if you want to grow and sustain excellence. This is only accomplished by organizations who can bring all groups together, whether directly or indirectly customer facing, in harmony (like a chorus) working towards a common and clear goal. That is Chorus Tree. 


On the surface. 

Customer AND employee  experience experts. 

There are many consulting partners you can choose who are strong in Customer Experience  or Employee Experience.  What sets Chorus Tree apart is our deep understanding of both of these areas and our intimate knowledge of their interdependencies.  Each engagement is looked at from the tactical or above the ground solution as well as the root cause strategic shifts necessary to drive real sustainable results.  This encompasses both the customer and employee experience and our track record demonstrates the profound impact of combining the two.



Our DNA explained

A bit deeper. 

Critical yet creative thinkers, futurists that will help you leapfrog past the competition. 

In an age where overall customer satisfaction has consistently decreased each year across all industries, best practices aren't able to meet the ongoing evolution of customer expectations.  We go beyond best practices and often challenge some that are consistently underwhelming customers.  Chorus Tree founder, Neal Dlin, is considered a thought leader, speaker, disruptor and visionary.  Our approach is outcome based and our solutions are typically a tailored hybrid of best and next practices that will help your organization measurably stand out amongst your competitors.  

At our core.

Passionate about people, connections, the human condition.  Making people's lives better informs how we approach everything.

We believe at our core, that life is about making the world a better place than the one we inherited.  It's what drives the decisions we make outside and inside our work.  It guides the type of projects/partners we like to work with and how we approach the employee and customer journeys.  


Chorus Tree's T.R.A.I.T. philosophy (Trust. Respect, Authenticity, Inspiration and Transparency) is woven throughout both how we work with our partners and the solutions we create to help you reach your goals. 


Customer and Employee Experience Experts who believe in Authentic Leadership

  • Linked In Jaime Saibil
  • Facebook Jaime Saibil
  • Linked In Rich Dlin

Chorus Tree leverages a business network of proven sub-contractors and strategic business partners in order to meet timelines and fulfill any project, large or small.  Our vast network consists of experts of industry as well as functional expertise (e.g. HR, IT, Marketing, etc). 



Can you really call it work?  Hover over each box below to see a few examples of our work.



"Service to others, is the rent you pay, for your room here on earth." - Muhammad Ali 


Some of Chorus Tree's service to the community

Chorus Tree is proud to support Unsung Heroes Productions (UHP), founded by Chorus Tree's own Neal Dlin. 

UHP produces musical fundraiser shows that feature incredibly giving and super talented community members,all singing and dancing for these important causes.

In 6 years and 9 productions, UHP has raised over $500,000 for it's three pillar charities: Leukemia, Mental Health and Poverty.

You can learn more at www.unsungheroesproductions.com

Chorus Tree's Chief Customer Obsessed Guy, Neal Dlin, is proud to serve the Customer Experience community through his participation with GTACC.  Neal was one of GTACC's very first speakers and is currently on their Influencer committee.  

GTACC is a not for profit association that not only works to connect and enrich the lives of the CX community through workshops and conferences, it also gives back to charity too.  

Learn more about GTACC at www.gtacc.ca



Head Office: Toronto

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©2018 Chorus Tree Consulting

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